Participants will learn:

* The importance of being an ambassador for your school district on or off the job
* The importance of keeping the community up-to-date with the school district's goals and challenges
* Techniques and factors that are considered by public relations specialists when marketing a school district to their community
* The various forms of communication (i.e., web site, newsletter, video) that can be used to deliver information to the school community
* Appropriate and practical ways to use the different avenues of communication